Topic
Cold tea experience for young Chinese (16-25)
This idea comes from the fact that I like cold brewed tea, and many friends around me like it.
Cold brewing tea has become a general trend.
So I’m curious about the cold tea experience of young Chinese.
Compared to hot tea, cold brewed tea not only has a better taste, but also healthier.
It is suitable for various life scenes of Chinese young people, convenient and fast.
From my side and public social software,
we can see everywhere Chinese young people’s love for cold brewed tea.
We can see a lot of their trial experience and emotional changes.
This is information from China’s largest online shopping platform.
We can see its sales, purchase groups, feedback evaluation and picture display after purchase.
Qusetionnaire
I did a questionnaire about nine questions from users, and received a total of fifty responses.
There are more women in this age group of cold brew tea users.
Most of the ages are 18-22 years old.
So my user modeling later also chose women of this age group.
Most people in this age group are students.
When users choose cold brewing tea, why they value it more.
Concerns about sugar content and affecting sleep.
The choice of cold brewing tea and the user’s use process.
Changes in user emotions during and after use.
User Modeling
After sorting out the research content, I created user modeling in three ways.
PERSONA
EMPATHY
USER JOURNEY MAP
