Carl Lagerfeld became the designer of Chanel brand in 1983. When the outside world was generally not optimistic, he successfully revived the brand and made Chanel one of the most profitable fashion brands in the world.
Founder Coco Chanel Chanel founded the Chanel brand in Paris, France in 1913. She said: “I never study fashion, I am fashion.”. The most special thing about her is her practical magnificence. She draws inspiration from life, especially love. Unlike other designers who require others to cooperate with their designs, Chanel provides emancipatory freedom and choice, transforming fashion design from a male dominated trend to an independent stage to express women’s beauty. Abandon tight waistband and whale bone skirt hoop, and advocate shoulder back leather bag and fabric suit“ The opposite of luxuriance is not poverty, but vulgarity “.
Coco Chanel designed the little black dress because she wanted to wear it herself. Because her favorite person is far away from her, she vowed to make all women in the world wear black. Black is indeed Chanel’s classic color. Because the person she loves died, she made a black filial piety dress and has been wearing black since then.
After Coco Chanel’s death, German designer Karl Lagerfeld became the chief designer of Chanel brand, pushing Chanel’s fashion to another peak.
Carl Lagerfeld adds lively interest while maintaining Chanel’s simple and elegant style, making it more young, modern and mature. Carl Lagerfield has a free, arbitrary and relaxed design mentality. He transformed the original black, beige and other colorless systems into gorgeous colors, and shortened the length of his skirt to expose his knees. He brings his own style while seemingly authentic, which is refreshing.He always unimaginably unifies the two opposite artistic feelings in the design, both unrestrained and dignified. He has no invariable modeling line and preferred color, but he can understand the pure style of “Chanel” from beginning to end.
I don’t think it’s a problem that these ideas don’t belong to him.《 The fashion reporter of the New York Times described at that time: “without disturbing Chanel’s spirit, he tried to make the clothes more energetic.” Once, Karl Lagerfeld tried to improve Chanel’s style with Goethe’s famous saying: build a better future above the past. Carl perfectly refines the elegant essence of Coco Chanel, improves the proportion, keeps loyal customers, injects sports and rock elements enough to attract a group of young people, and carries forward the advanced customization and exquisite technology. He inherited the thought and spirit of Coco Chanel and its style and ideas. But it also injected the characteristics of that era and his own personal style. So far, Chanel’s spirit is still the design concept of each new season, but he has successfully brought Chanel’s clothing to the peak.