resource:
TRACY MA talk with NEW YORK TIMES VISUAL EDITOR
Nicer Tuesdays. November 9th 2020
AVATAR ROBOT CAFÉ TOKYO. DIGITAL TRANSFORMATION
http://www.dandad.org/awards/professional/2020/233151/avatar-robot-cafe
1 .Through the interview video of Tracy Ma, I can see that many of her works in Bloomberg or the New York Times are the basic current affairs that the public is exposed to. And through her design, the original simple and basic content has a story effect, and it brings surprises to everyone. From this, I can realize the essence of the transition of story in the whole design process. I should break free from the temporary influence and not be restrained. Think and deal with projects more boldly and in different ways. Think more about the design I made, whether it can jump out of many designs and grab people’s attention. Consider more various narrative techniques and do more attempts that others have not done.
Her design is as impactful and storytelling as Tracy Ma. It is rich and full.
2 .Tracy Ma said that one of the most valuable skills is empathy. The starting point and vision when designing should not expand oneself. Design with empathy, and you will get more surprises. I think that we should stand at the level and position of everyone around to understand their inner feelings more objectively, and become what I realize and then convey to everyone through my design. The feeling of. It can also gain everyone’s favor. It is empathy, to recognize and think about the emotions that others are experiencing, to generate empathy and understanding.
3. By attacking robots from behind, we help people with disabilities realize that society needs them and bring them a sense of existence. I think such an emotional design is a design that is helpful to society. Changing the world through design is always out of reach in my impression. But there are good examples in reality. The development of emotional design and social interaction also needs to satisfy people’s emotional demands. They are real human beings, and customers are actually talking with real people in the interaction between man and machine. At the same time, the manipulator realized his sense of existence in this process. Every user has been emotionally stimulated, changed and satisfied. This is a design that moves me very much.