Blog 01 task :Story-rich design, empathetic design and emotional design

resource:

TRACY MA talk with NEW YORK TIMES VISUAL EDITOR

Nicer Tuesdays. November 9th 2020

AVATAR ROBOT CAFÉ TOKYO. DIGITAL TRANSFORMATION

http://www.dandad.org/awards/professional/2020/233151/avatar-robot-cafe

1 .Through the interview video of Tracy Ma, I can see that many of her works in Bloomberg or the New York Times are the basic current affairs that the public is exposed to.  And through her design, the original simple and basic content has a story effect, and it brings surprises to everyone.  From this, I can realize the essence of the transition of story in the whole design process.  I should break free from the temporary influence and not be restrained.  Think and deal with projects more boldly and in different ways.  Think more about the design I made, whether it can jump out of many designs and grab people’s attention.  Consider more various narrative techniques and do more attempts that others have not done.

Indrè Klimaitè
Indrè Klimaitè, who was born in the Republic of Lithuania,
now lives in the Netherlands, where she continues her artistic creation.
Her art is a style of bold images.


Her design is as impactful and storytelling as Tracy Ma. It is rich and full.

2 .Tracy Ma said that one of the most valuable skills is empathy.  The starting point and vision when designing should not expand oneself.  Design with empathy, and you will get more surprises.  I think that we should stand at the level and position of everyone around to understand their inner feelings more objectively, and become what I realize and then convey to everyone through my design.  The feeling of.  It can also gain everyone’s favor.  It is empathy, to recognize and think about the emotions that others are experiencing, to generate empathy and understanding.

This is a weather app from the ios system. It is a simple and basic but empathetic design with obvious effects.
Users can understand the current weather conditions with empathy through real-time display of dynamic weather. Not just numbers.


This is a very famous video site. On the user login interface.
when you enter a password, the cartoon character on it will cover its eyes.
These detailed designs based on user experience and psychology are really wonderful.

3. By attacking robots from behind, we help people with disabilities realize that society needs them and bring them a sense of existence.  I think such an emotional design is a design that is helpful to society.  Changing the world through design is always out of reach in my impression.  But there are good examples in reality.  The development of emotional design and social interaction also needs to satisfy people’s emotional demands.  They are real human beings, and customers are actually talking with real people in the interaction between man and machine.  At the same time, the manipulator realized his sense of existence in this process.  Every user has been emotionally stimulated, changed and satisfied.  This is a design that moves me very much.

A small example of emotional design.
When women use this makeup mirror, t
he active response of the makeup mirror will bring different levels of psychological changes to women,
such as satisfaction or pleasure

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